What is it like to be young?

Liner notes from an upcoming project, about which more later.

At some point you figure out that you must be what they call a person. And you start digging around to find out who this person is, or maybe just make him or her up as you go along.

As you notice everything around you changing, so do you.

You have energy you don’t always know what to do with. You are, to be honest, not always what they call very balanced. Your body is full of hormones and your soul is full of feelings: you go quickly from darkness to the kind of euphoria you’ll miss when you grow older and become more “balanced”.

The world starts becoming visible to you, in a way it didn’t before.

You start figuring out how things are. You notice they haven’t always been this way, so you start thinking they might be changed. And then you start thinking maybe you can be the one who changes them.

The most important people your life become people you aren’t related to. You make friends you’ll know for the rest of your life — which to you is still an unimaginably long time.

You start making money, and spending money. And people with things to sell suddenly become interested in you, and they start trying to make you interested in their things. (They will even hire clever people who are good at making you think that if you buy their things then other people will like you more and that you’ll be a happier person.)

You discover all kinds of art and it moves you. You find you suddenly have very strong opinions about many things and people.

You look at people who are a few years older than you, convinced you’ll never end up like them. (Just as they did before you.)

Things are all a bit chaotic and brutal and unrefined. And unforeseen, because you’ve never done this before. You’re doing everything for the first time ever.

Sometimes it’s not a pretty sight. But when it’s fun it’s more fun than your older self will ever have.

You make mistakes. And you think everything’s all over because of them. And then you find out that it’s not, and that things just go on. You’ll even learn that sometimes what you thought were mistakes happen to lead you to very good places.

You fall in love for the first time. You get your heart broken. You fall in love again.

You try to find a place where you can fit in, even while standing out.

You are not always a very good person, to be honest. And you’ll do and say lots of things you later regret doing or saying. Unless you manage to just forget them, which also works.

But you’re also a surprisingly good person who wants to do good things and help others and generally make the world a better place, because you think you can. And maybe you will.

Ira Glass on mediocrity

Ira Glass on mediocrity

Everything wants to be mediocre, so what it takes to make anything more than mediocre is such a fucking act of will … You just have to exert so much will into something for it to be good.

Dogs optional

In which we invite you, and your dog if you have one, to join us at our office near the old harbour in Reykjavík.

Are you a freelancer looking for a shared long- or short-term office space in Reykjavík? Where everybody knows your name? And they’re always glad you came?

We happen to have some space (as well as tables, chairs, internet, coffee, a sofa, and a disco ball) for a few good people and dogs* at the Takkbox in Grandi, Reykjavík, from January onwards.

If you’re interested, send an email to takkbox@takktakk.com and say hi.

Photos by Annie Atkins and and Karólína Thorarensen. *Dogs optional.

One in six million

In which we casually mention something we made for the Reykjavík Museum of Photography back in 2009.

Old photo showing three young men on motorcycles

Young men walking over a Reykjavík park in the early 60s

Young man at the docks in Reykjavík holding up a life raft.

Three years ago today we launched a project for The Reykjavík Museum of Photography. The idea was to use the museum’s unique archive of over six million photos, dating from the nineteenth century onwards.

The project is called Ljósmynd vikunnar and it’s not complicated: Once a week a good photo is dug up from the archive and paired with an interesting quotation, possibly an offbeat one. The whole thing is posted on the project’s Tumblr, its Facebook Page and tweeted on @myndvikunnar, as well as emailed to subscribers.

Photos are sometimes selected based on something very simple like the season, but also sometimes with current events in mind. Occasionally the museum asks guest editors to select photos and texts on a more personal note. Posts often spark conversation on Facebook, for example with followers volunteering additional information about the people and places pictured.

The original idea was to try bring the archive to life and do with it something like what The New Yorker does with its covers: to paint a bit of a portrait of the times. To use archival photos as social objects to create a tiny little echo with history. (Not to sound too pretentious, of course.)

In addition to setting this up, we edited and ran the whole thing for the first year or so. Since then the museum’s staff has pretty much taken care of it themselves.

It’s nothing fancy, really. Just a very simple and inexpensive method for a small museum with a non-existent marketing budget to reach out to people in a hopefully meaningful way.

(Oh, and one more thing: This project now has an English twin, the Iceland Photo Archive, a part of our Department of Icelandic Things.)

Say hello to Wies

Say hello to Wies Hermans, pictured here at the Takkbox a few days ago, pretending to be busy. As you can see Wies is a graphic designer from Brussels who used to live in Reykjavík but is now based mostly in Berlin. (He moves around a lot.)

Wies has spent the last month or so in Reykjavík, on what some dubious person has probably already dubbed a “worcation”, plying his trade from our office here at Grandi, drinking tea, taking atmospheric Instagrams and doing all sorts of clever things like this.

(Are you an photogenic itinerant and good creative person who needs a temporary desk in Reykjavík to update your MySpace profile work? Email takkbox@takktakk.com and tell us about yourself.)

Photo by Annie Atkins

You want to go to there: Reykjavík Midsummer Music

Víkingur Heiðar Ólafsson on chamber music:

The musicians need to be gutsy but also show generosity to their fellow players, they need to be stubborn — but in a flexible manner, they need the soloistʼs courage — but also the accompanistʼs humility. They need to rehearse to the point of insanity — only to forget everything and submit to the power of the unexpected in concert. Thatʼs when the best ideas are born.

Photo by Karólína. Reykjavík Midsummer Music starts tonight.

What is a marathon?

In which we introduce Reykjavík Runs Us, a social media experiment around the Reykjavík Marathon.

So, what’s a marathon?

Here is one definition: A marathon is a bunch of people, running as fast as they can, from the moment a pistol goes off at the starting line, for the 42 km and 195 m it takes them to get to the finish line. (See Illustration 1.)

Bang! | · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · | Phew!

Illustration 1:
What a marathon looks like.

But a marathon is not just about getting from A to B.

It’s also about everything that happens on the way from A to B.

Marathons take place in cities, and for a lot of people running a marathon is a way to experience a city — a new way to explore a place.

And that’s the idea behind Reykjavík Runs Us.

Last year Íslandsbanki, sponsor of the Reykjavík Marathon since 1997, approached Takk Takk with the idea of creating a project to draw the attention of international runners to the 29th Reykjavík Marathon taking place on 18 August 2012. The result is Reykjavík Runs Us, a social media experiment that will start with a bang (literally) in a few days.

We don’t want to give too much away yet, but the idea with Reykjavík Runs Us is to use the Reykjavík Marathon to take a new look at the city — to use the marathon and everything that’s connected with it to tell a story about Reykjavík over a long period of time with lots of different characters. To explore all those little things that happen and have happened between A and B, not just landmarks and the “must-see” places of tourist guidebooks, but the deeper fabric of a city.

The project will live on several different platforms and involve the participation of lots of different people. It will unfold slowly over the next few months. And like a city, it’s by definition unfinished.

Take a look: Reykjavík Runs Us

Photo by Tyrone Warner

Khoi Vinh on working for others

Khoi Vinh on working for others

You cannot succeed in design services unless you really believe in your clients and your client’s products. Just as it’s essential to enjoy working with the people you form a company with, working with clients that you like is essential too.

Introducing the Takk Box

This afternoon we are getting the keys to the Takk Box, our new Reykjavík office. It used to be a garage and it’s still a bit rough around the edges. That’s okay.

If you’re reading this and you’re in Reykjavík you should drop by at Fiskislóð 79 by the old harbor sometime between 17 and 19 today. Have a drink and say hi to the Takk Pack. (Nothing bad will happen.)

Photo: Stuart Richardson

Vorsprung durch Takknik

In which we launch a German-speaking website.

Screenshot of Centerscape website

Centerscape is a German real estate investment firm with offices in three cities and over €260m worth of commercial properties in their portfolio. This is their new website, made in Takk Takk.

Everything just sounds so much more professional in German, don’t you think?

Google Volcanalytics

In which, if you look carefully, you can see an Icelandic volcano erupting.

A Google Analytics chart

This may look like a graph from Google Analytics, but it’s actually a picture of an Icelandic volcano erupting in May of last year.

Is it still erupting? Find out.

Goodbye Iceland

In which a project leaves home.

Takk Takk robot says goodbye to IcelandTwo years, three months and six days ago, an old island in the middle of the ocean began using the internet to talk to humans. It was all a part of something very, very serious called Iceland Wants to Be Your Friend, a social media experiment Takk Takk created at the initiative of the good people at the Icelandic Tourist Board.

Since then, using brains and fancy machines, we and some very clever friends of ours have helped Iceland use things like Facebook, Twitter, Tumblr, email, a blog, Vimeo and Flickr to talk to humans, make friends with them, and maybe get them thinking about visiting it in a flying machine one day.

People have said nice things about Iceland Wants to Be Your Friend. They’ve called it “an object lesson in how to do social media well”, “a lesson in the aesthetic value of consistency, simplicity and friendliness”, “exemplary in terms of the simplicity and finesse of its approach”, “intriguing, engaging and remarkable” and “incredibly well done”. It has been praised for “its consistency over a range of social media channels” and called “absolutely hilarious, genius, and refreshing.”

It was nominated for a Shorty Award and declared the year’s Best Marketing Campaign at the Icelandic Web Awards in 2011. And to our enormous pleasure it made (barely) the Upper East Side of New York Magazine’s Approval Matrix.

New York Magazine Approval Matrix

If you are one of the people who have been following Iceland Wants to Be Your Friend, we’d like to say this.

Seriously. This has been a lot of fun.

But all things come to an end, and as of today, 22 January 2012, a brand new bunch of clever people is going to help Iceland talk to humans. They work for something very, very serious and important called Promote Iceland, and they have promised to take extra good care of Iceland and its inter-nets.

Time to move on.

Takk Takk begins

In which we begin taking our own advice.